The holiday season brings festive cheer, gatherings, and the spirit of giving – but unfortunately, it's also a time when scammers ramp up their efforts. From fake sales to phishing emails, fraudsters know how to target holiday shoppers and online deal-seekers. Knowing what to look for can help you shop confidently and keep your finances safe. Here's a guide to spotting and avoiding some of the most common holiday scams.
Beware of "Too-Good-To-Be-True" Deals
Fake websites and ads offering massive discounts or exclusive holiday products are scammer's favorite tricks. If a deal seems unrealistically good or a store you don't recognize promises impossible bargains, think twice before clicking.
Tip: Always verify the retailer by checking reviews, looking for a secure website (indicated by "https" in the address), and sticking to reputable stores you know and trust.
Watch Out for Phishing Emails and Texts
Holiday sales often bring an influx of marketing emails, which scammers weaponize by sending fake messages that appear to be from popular stores, charities, or even shipping companies. These emails often include links to "sales," "giveaways," or requests for payment information.
Tip: Don't click on links in unexpected emails or texts. Instead, visit the website directly from your browser and log in to check any notifications or offers. Be cautious of any message asking you to verify your account or personal information.
Gift Card Scams
Gift cards are a popular holiday purchase, but scammers may sell cards with no value, tamper with cards on store shelves, or request gift cards as payment (a major red flag).
Tip: Only buy gift cards directly from the issuing store and inspect the card and packaging to ensure it hasn't been tampered with. And remember: no legitimate organization will ever ask for payment via gift card.
Social Media Shopping Scams
Fraudulent ads and "flash sales" on social media can lead you to fake websites that steal your payment details or sell counterfeit goods. Scammers know that holiday shoppers often turn to social media for last-minute gifts, so they target these platforms.
Tip: Be cautious with ads that appear out of nowhere, especially if the brand is unfamiliar. If something catches your eye, independently search for the brand's website and read reviews to ensure it's legitimate.
Charity Scams
The spirit of giving is high during the holidays, and scammers take advantage by creating fake charities or spoofing well-known organizations to solicit donations.
Tip: Research charities before donating. Websites like Charity Navigator or GuideStar can verify legitimate organizations. Additionally, avoid donating over the phone or through social media requests.
Fake Shipping Notifications
With so many online orders happening around the holidays, scammers send fake "shipping" emails and texts claiming an issue with your order. The link they provide often leads to phishing sites designed to steal your personal or financial information.
Tip: Rather than clicking on any link, go directly to the retailer's website and track your order from there. Be suspicious of messages asking for personal or payment information to "resolve" a shipment issue.
Scammers might be more active during the holidays, but with a bit of caution and awareness, you can stay safe while enjoying all the season has to offer. Remember, if something feels off or sounds too good to be true, trust your instincts and take a moment to verify.
Happy holidays, and may your shopping be merry and scam-free!